Athlete Alliance is the social network for athletes 14 and up. High school to pro, current and former. Post your wins, follow athletes who get it, join your groups and message your people, all in one app.
Live now · Free · Works on iPhone, Android and desktop
The Locker Room is live. Here's what's inside.
Post the varsity debut, the rehab milestone, the 5 a.m. swim. Your feed is full of athletes at every level, and nobody is selling you anything.
Thirteen groups by sport and stage, from Recruiting Room to Life After Sport. Find athletes to follow and join the rooms that fit where you are.
Takes are quick, opinionated and short. Hot take on the draft, a lesson from last season, a question for the room. Like it, reply to it or argue with it.
Direct messages and group rooms that work like the ones you already use. Turn on notifications and you'll hear about new messages as they land.
Your profile is your @username, your sport and school, and a Journey timeline you add to yourself. Followers, badges and your Alliance Points tier live here too.
Add it to your Home Screen and it opens like any other app. App Store and Google Play versions are next.
Type your name and pick your sport and level. This is what your Locker Room profile starts as, in about ten seconds.
Nothing you type here leaves your browser. Ages 14 and up.
Football · High school
Your first badge is one post away.
Start in the Locker Room for free. Take your first rep at the Combine. Commit for the season in The Huddle. Each one goes deeper than the last, and you can start wherever you are.
Your team.
The Athlete Alliance social network. It's where every athlete hangs out, posts the grind and the wins, joins groups and meets athletes who get it.
Your first rep.
A 4-hour live masterclass with Sterling. You get a real taste of the playbooks in one session and find out if The Huddle is right for you.
Your season.
Ongoing coaching with Sterling, built on four playbooks for the real world: Identity, Lifestyle, Mental Health and Purpose.
Two-star recruit.
Too small for linebacker.
Not fast enough for safety.
First Team All-CAA.
FCS All-American.
The doubts, and what came next at the University of Maine: First Team All-CAA, then FCS All-American in 2018.
FCS All-American linebacker at the University of Maine, founder of Athlete Alliance and host of the Athlete Advantage podcast. He knows the climb from recruit to All-American, and he built this for the athletes coming up behind him.
“My whole life I've been the underdog, and I like being the underdog.”Sterling Sheffield
Four hours, live, with Sterling. The Locker Room's first big gathering: real coaching, a look at the playbooks and the people building this with you. Be in the room.
Start time and ticket details go to the list and the Locker Room first.
You already know how to learn a playbook. You studied film, memorized your reads and ran the plays until they were automatic. The Huddle uses that same approach for life off the field: who you are, how you work, how you think and why you play. Four playbooks, ten plays each.
A live group call every week, starting Saturday, January 2. Coaching, accountability and a room full of athletes working the same playbooks.
Weekly private calls with Sterling. Your playbooks, built around your sport, your schedule and your next move.
Tell us a little about you, then fill out the short discovery-call application.
Sterling's show for athletes who want an edge that lasts longer than a season. Honest conversations on the game, the grind, the mind and life after sport.
A new guest every Monday. The Roundtable live every Thursday at 7 PM ET on YouTube and Instagram, released Fridays.
Get The Self-Awareness Play from the Identity Playbook right now. After that, we'll send new plays, podcast episodes and Founding 25 updates.
Live workshops and season programs for high schools, clubs and college athletic departments, taught by a former FCS All-American linebacker. Every athlete gets a certificate and a private team room in the app.
Who your athletes are when the season ends, and why it makes them better while it lasts.
Resets, routines and pressure, with clear referral lines to licensed care.
Budgets, contracts, taxes and building a personal brand, for the NIL era.
Planning the next chapter: careers, networks and the alumni who can help.
One-time team workshops or a full Season License with four sessions a year. Book a call about your team
If it's safe enough for a high school freshman, it's safe for everyone. Protection is built into the app from the first tap.
Athletes 14 and up at every level: high school, college, pro, adult and masters, and former athletes. Parents and coaches are welcome in the app too.
The Locker Room is the free Athlete Alliance social network, where every athlete posts, joins groups and connects. The Combine is a 4-hour live masterclass with Sterling, held every month, that gives you a taste of the playbooks. The Huddle is weekly live coaching with Sterling on all four playbooks, in Huddle Group or Huddle 1:1. Compare them side by side.
No. Every play in every playbook covers four career stages: high school, college, pro and post-sport, whether you stopped playing last season or twenty years ago.
Huddle Group meets live every week, starting Saturday, January 2, 2027. Huddle 1:1 includes a private call with Sterling every week.
Yes, from age 14. Athletes under 18 book with a parent or guardian, and teen accounts in the app are private by default.
No. It's coaching, not a replacement for a licensed professional. If you're struggling, talk to someone you trust or a counselor. In the US you can call or text 988 any time.
Yes. The Locker Room launched on October 3, 2026. It's free and it runs in your browser at app.athletesalliance.net. Add it to your Home Screen and it opens like any other app. App Store and Google Play versions are next. The first Combine is Sunday, December 27 and the first live Huddle call is Saturday, January 2. Neither needs the app.
On iPhone, open the app in Safari, tap Share, then Add to Home Screen. On Android, open it in Chrome and tap Install app. On a computer, use the Install button in Chrome or Edge. Notifications on iPhone need iOS 16.4 or later and work once the app is on your Home Screen.
It's built for athletes, from high school to pro, current or former. Parents and coaches can join too and pick their own role at sign-up.
Yes. We run live team workshops and season programs on identity, the mental game, money basics and life after sports, with completion certificates for every athlete. See the programs for schools.
For the app, open app.athletesalliance.net and create a free account. For coaching, book a call above. Booking, programs and payments are handled through Athlete Alliance on Kajabi.
Free to join, and it works on iPhone, Android and desktop. Post your first win, find your groups and meet athletes who get it.